COVID-19’s Impact on Real Estate Advertising on Facebook

By exitrealty / July 16, 2020

 

By: Gabriel Gervelis, Director of Sales and Marketing, Evocalize, Twitter: @Evocalize

With June behind us, we are now heading fast into the summer home buying season! In this blog post we will review the COVID-19 media analysis with June’s data, and view some of the top-performing Facebook Ad campaigns that ran in June.

In the below chart, we have added results of a month-over-month analysis comparing May...

EXIT Ad Center Update: Results, Best Practices, Strategy and COVID-19

By exitrealty / June 18, 2020

 

By: Gabriel Gervelis, Director of Sales and Marketing, Evocalize, @evocalize

I cannot believe it has been seven months since we launched the EXIT Ad Center in October 2019! Following, I would like to share some amazing results that the EXIT Nation has been generating using the platform. I also want to share some broader insights into the Facebook advertising space. Our team of marketing geeks...

Apartments.com Becomes EXIT Realty’s Newest Premier Partner!

By exitrealty / May 22, 2020

  The Apartments.com network is the leading online apartment listing network, offering renters access to information on more than 1,000,000 available units for rent. Powered by CoStar, the Apartments.com network of sites includes Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, WestsideRentals.com, ForRent.com, and ForRentUniversity.com. Apartments.com is supported by the in...

Location, Location, Location: Bi-Coastal Migration Boosting Homebuying in Inland States

By exitrealty / October 30, 2019

 

A commentary by EXIT Realty Premier Partner, Freddie Mac.

A Population Shift Is Driving Regional Growth Opportunity for Lenders

Americans are moving from coastal states in search of affordable housing. Companies are helping it happen by creating tens of thousands of jobs in the country’s inland states. Lenders in these markets stand to profit from this wave of new b...

So-Called Lazy Millennials Actually Do More Work When Buying and Selling Homes

By exitrealty / April 17, 2019

 An overhyped stereotype about millennials is that they’re entitled narcissists who can’t be bothered to do homework, legwork, or even stash a few dollars in the bank. That caricature can be taken apart in many ways—including by research from the Zillow Group Consumer Housing Trends Report, which shows millennial home buyers and sellers are, in fact, extremely motivated. They go on m...

The “Aha” Moment That Can Lead to More Home Closings

By exitrealty / March 26, 2019

 

A commentary by EXIT Realty Premier Partner, Opcity.

Opcity has facilitated more than 20,000 home sales in the last three years, and we have some interesting data on what works to convert online buyer and seller leads into closed deals.

In 90% of closings that happen through Opcity’s network, the agent and consumer met in person within 12 days of the initial introduction.

Realizing that was an “aha” m...